JOE & THE JUICE
Fresh fuel, fast rhythm and unmistakable JOE energy.
A global all-day café brand serving made-to-order juices, shakes, coffee, sandwiches and better everyday choices in an energetic social setting.
Born in Copenhagen and brought to the UAE through KHG Holding's hospitality portfolio, JOE & THE JUICE combines healthy convenience, digital ease and a high-energy café culture.
JOE & THE JUICE began in Copenhagen in 2002 and has developed into a global lifestyle and hospitality brand with more than 500 stores across over 20 markets. Its proposition sits between a juice bar, coffee shop and fast all-day café: a flexible format designed for breakfast, lunch, a post-workout stop, a quick meeting or something fresh on the move. Within KHG Holding’s UAE portfolio, JOE brings an internationally recognised concept with broad daypart appeal and a strong connection to modern urban routines.
The menu is built around food and drinks prepared to order. Signature juices, functional and protein-led shakes, coffee, matcha, breakfast items, salads and thin rye-style sandwiches sit together in one accessible offer. Well-known products such as the Tunacado sandwich support the brand’s identity, while the wider range gives guests the freedom to choose something light, energising, filling or simply convenient without losing the sense of occasion that comes from visiting a café.
The experience is as important as the menu. JOE stores use music, pace, colour and outgoing service to create an atmosphere that feels social rather than transactional. Team members are known as Juicers, and the company places visible emphasis on internal development, energy and community. Digital ordering extends that experience through the JOE app, which supports order-ahead service, rewards and personalised offers for a smoother journey between mobile and store.
In the UAE, the concept fits naturally into malls, business districts and high-footfall lifestyle destinations. It gives KHG Holding a scalable better-for-you café platform that can serve guests from morning through evening while balancing quality, speed and cultural relevance. The Palm Jumeirah Mall details in this profile provide a representative Dubai contact point; guests should use the brand’s store finder for their nearest location and current branch-specific hours.