Pickl

Pickl was founded in Dubai in 2019 with a deliberately simple ambition: make great burgers without gimmicks or unnecessary complication. That idea became the brand’s defining line—Simple. Not Basic.—and a fast-casual concept with a distinctly UAE-grown personality. Within KHG Holding’s portfolio, Pickl represents a home-grown restaurant brand with strong local recognition, an expressive voice and the ability to travel across markets without losing its core.

The food is designed around freshness and control. Pickl prepares its sauces, spice blends and pickles daily under one roof, cooks orders fresh and focuses on ingredients with no hormones, preservatives or additives in its beef and chicken. The menu is led by smashed cheeseburgers and hand-breaded fried chicken sandos, supported by plant-based burgers, melts, hot dogs, tenders, loaded fries, sides, shakes, sundaes and a dedicated Little Pickl range for younger guests.

What makes the concept distinctive is the discipline behind the fun. The visual language is bold and irreverent, but the operational promise is straightforward: do simple things well, make as much as possible in-house and serve food people genuinely want to come back for. That consistency has helped Pickl grow from a Dubai-born idea into a regional brand with restaurants across the UAE and expanding international markets including Bahrain, Qatar, Egypt, Saudi Arabia, Jordan and Oman.

Pickl also treats community as part of the product. Guests, team members, partners and brand ambassadors are invited into a shared world built around recognisable food, humour and a sense of belonging. For KHG Holding, the brand adds a scalable fast-casual platform with proven appeal across dine-in, takeaway and delivery. The City Walk details in this profile provide a representative Dubai contact point; the official location finder should be used for every current branch, telephone number and daily schedule.