Seven Fortunes
Dubai-born specialty coffee, roasted with purpose.
A home-grown specialty coffee company bringing careful sourcing, precise roasting and warm hospitality to everyday rituals across the UAE and Egypt.
Founded in Dubai, Seven Fortunes turns specialty coffee into an approachable daily ritual through considered sourcing, disciplined roasting, welcoming cafés and a growing regional community.
Seven Fortunes is a Dubai-born specialty coffee company built around one clear idea: remarkable coffee should feel both carefully made and naturally part of everyday life. Founder Karim Hassan began the business in March 2015 while still working a day job, turning a personal passion for better coffee into a dedicated roasting and café operation. Co-founders Reem Hassan and Samar Hegazy helped shape the company through operations, commercial discipline and long-term strategic direction.
The brand works across the full coffee experience. Green coffees are selected for character and quality, roast profiles are developed to reveal clarity and balance, and the finished coffee is served through cafés, retail products and hospitality partnerships. Its range extends from freshly roasted whole beans to capsules, cold coffee, chocolate and practical brewing essentials, giving guests several ways to bring the same coffee ritual into their homes, offices and daily routines.
Seven Fortunes has also grown as a business-to-business coffee partner. The company supplies cafés, hotels and restaurants, supports operators with training and coffee knowledge, and invests in the education that helps specialty coffee standards travel beyond its own counters. By 2021, its network reached roughly 100 hospitality businesses across the Middle East, while the brand expanded its physical presence in Egypt alongside its UAE roots.
Within KHG Holding, Seven Fortunes represents the portfolio’s home-grown craft platform: a company with local credibility, regional reach and deep product expertise. Its value is not only in the cup, but in the ecosystem around it—sourcing, roasting, hospitality, education and community. The Al Quoz roastery remains the clearest expression of that foundation, bringing customers close to the place where the coffee is roasted, packed, taught and shared.